Online ads bidding system keep tracks users in the US and Europe hundreds of time a day
Real-Time Bidding (RTB) operates behind the scenes on websites and apps. It tracks what you are looking at, no matter how private or sensitive, and it records where you go. Every day it broadcasts this data about you to a host of companies continuously, enabling them to profile you. This report presents the scale of this data breach for the first time.
- RTB is the biggest data breach ever recorded. It tracks and shares what people view online and their real-world location 294 billion times in the U.S. and 197 billion times in Europe every day.
- On average, a person in the U.S. has their online activity and location exposed 747 times every day by the RTB industry.
- In Europe, RTB exposes people’s data 376 times a day.
Privacy on the web is terrible. The industry needs to be much better.
- Software Engineering