Visual design rules you can safely follow every time
You do not have to follow these rules every time. If you have a good reason to break any of them, do. But they are safe to follow every time.
Use near-black and near-white instead of pure black and white
Pure black looks unnatural on a screen, and pure white is too bright. Use close-to-black and close-to-white instead. Any other references to “black” and “white” in these rules assume you’re following this rule.
This article is fantastic and it should be in everyone's design toolbox.
- Software Engineering